2 Ugly Dogs Bakery, LLC. (Rebrand)
Rebrand Project | November 2021
Macee Hicks | Denver, CO | 2uglydogsbakery.com
The Brief
LBDC designed the original logo and business card in 2018. Since then the bakery has really made a name for itself.
They have been using the same ugly dogs with a pink playful palette for over 3 years and the owner, Macee Hicks, requested a rebrand.
She asked for the business to be green and look more natural. She informed LBD that her customers are the type of people to take their dogs on hikes and be outdoors so she wants the brand to reflect that and mature.
Products/ Service
The bakery sells all natural dog treats. They're slogan is "Good treats for good dogs
The New Direction
The bakery will have new packaging in the near future and would like a fresh look. They are switching to eco-friendly packaging. Because of the change they want a brand that feels more like nature.
Original Design
Original Artwork & Logo Designed by LBDC in 2018
Logomarks
These are the marks are inspired by the French Paper Company's Mr. French and Portland Pet Food. The marks are designed with printing in mind. I chose to use a single color to reduce the cost of printing to help with funds as the company continues to grow.
The Dogs
The dogs have been simplified and utilize a single color palette for easy printing in the future.
Wordmark
The wordmark is effective and compliments the dog graphic.
Badge Designs
Designs are effective and flexible for multiple applications; labels, sticker, pins, social media profile image, etc.
Print Applications
A custom printed item is sure to enhance the overall presence of a business. They are usually inexpensive to produce and bring a sense of novelty to the brand.
Novelty Pins
100 pins were manufactured for this project. Macee hands one out to new customers with every purchase.
Custom Envelope
Great touch for handing over invoices, coupons, receipts, thank yous, checks, money, etc.
Custom Business Cards
Every "touch point" matters. This card is meant to be printed on brown high quality recycled card stock.
Digital Applications
Digital applications are key touch points and should stay consistent with the brand.
Custom profile picture with custom highlight covers.
Website w/ Store
5 page WordPress site with a store integrated into the site.
