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10 Footer Improvements That Boost SEO & Website Performance
The small section with big impact.
Most people ignore their website footer — but search engines and visitors don’t.
Your footer is where people look for trust signals, key links, and contact info. When designed intentionally, it improves navigation, boosts SEO, and builds credibility.
Here are ten quick updates you can make to turn your footer into a powerful part of your website.
1. Add Your Business Name, Address, and Phone Number (NAP)
Including this info tells search engines who you are and where you’re located. It also helps you show up in local search results and Google Maps.
💡 Tip: Make sure your business details match exactly across your website, Google Business Profile, and social media.
2. Include Your Business Hours
Displaying clear hours builds trust and helps local customers know when you’re open.
⏰ Bonus: If you’re an online service or e-commerce business, try “Available for inquiries Mon–Fri, 9–5 MST” to make it personal.
3. Add Key Navigation Links
Think of your footer as a mini sitemap. Include your top-level links — About, Services, Blog, Contact, and Privacy Policy.
🚀 Keep it simple — 5 to 7 links max is ideal.
4. Add a Newsletter Signup
Your footer is the perfect place for passive lead collection. It’s subtle, effective, and always visible.
✉️ Use a short message like “Join our monthly updates” instead of “Subscribe to our newsletter.”
5. Link to Social Media Profiles
Make it easy for people to follow your brand and engage on other platforms.
🔗 Use clean icons — not word links — and make sure they open in a new tab.
6. Add a Short Tagline or Mission Line
A single line that reminds people who you are and what you do builds brand recall.
🧭 Example: “Lawrence Benally Design Company — Building brands that move with purpose.”
7. Include Copyright and Legal Links
It’s small but professional. Add a copyright line and links to your Privacy Policy, Terms, and Cookie Policy.
⚖️ This helps protect your business and signals credibility to users and search engines.
8. Use Consistent Design and Spacing
Footers should match the rest of your site visually — same color palette, typography, and spacing.
🎨 Avoid dark gray-on-black text; aim for readability and balance.
9. Add an Internal Link or CTA
Guide users to the next step, even at the bottom of the page.
💬 Try “Book a Consultation,” “Explore Our Work,” or “Join Our Email List.”
10. Keep It Updated
Your footer is part of your site’s ecosystem. Review it every few months to ensure links, hours, and brand elements are still accurate.
🔁 An outdated footer can make your whole site feel neglected.
✨ Bonus: Keep It Clean
Less is more. A great footer isn’t cluttered — it’s strategic. Use clear hierarchy, generous spacing, and alignment to make it visually calm and functional.
Small Section, Big Results
If you’d like a professional tune-up or help maintaining your website each month, check out our Monthly Website Management Packages — designed for businesses that want to stay current and consistent.