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Complete Trash, LLC.
Complete Brand Identity | May 2021
Steve Bryant & Dustin Tatina | Bend, OR | completetrashvalet.com
A Brief History
The owners are helicopter pilots that discovered an untapped market in Bend, Oregon. Trash valet services. So, they decided to start a business and tap in. I was hired to design the entire visual identity for the start-up.
Products/ Service
Complete Trash offers: premium trash valet, junk removal, snow removal, and pressure washing. Their goal is to improve the health of their community by keeping it clean.
How I did it
I spent a fair amount of time researching waste solution specialist websites and through that research and discovery I created a simple style guide. From there I developed the logo system. After the logos I moved on to print material and copy for the brochure. The copy from the brochure was then used for website and it helped me tell a better story.
Style Guide
This short style guide are the rules that I followed while designing the visual identity.
Colors
These colors were selected because they are effective for the waste solutions market.
Typography
These are the fonts that I selected for the company. Heavilly influenced by the competition.
Logomarks
These are the marks designed for this project. Dustin, co-founder, sent me a graphic of a trash can and said he wanted to use it for the logo. I modified the can and manipulated its form.
Trash Can Icon
Icon has universal application.
Lid Logo
Most appropriate when the form requires balance (fridge magnet).
Alternate Logo
Just a fun different mark.
Primary Logo
Great for universal applications.
Print Applications
A custom printed item is sure to enhance the overall presence of a business. They are usually inexpensive to produce and bring a sense of novelty to the brand.
Brochure Design
Brochures for potential clients. The information in the brochure for premium trash valet.
Metal Bottle Opener Business Card
Custom designed. Ordered from MyMetalBusiness.com
Door Hanger (F/B)
Front back door hanger explaining the Do's and Don'ts of trash valet.
Die Cut Business Card
Custom die cut cards for promotion.
Fridge Magnet
Fridge magnet with hours for pickup
Digital Application
Digital applications are key touch points and should stay consistent with the brand.
WordPress Website (With Brizy Pro)
6 page WordPress site that highlights each service that the business provides. I designed the entire website and currently host it. I also set up the co-founders business email and connected that to the website.
Motion Graphic
Simple GIF graphic for company use.
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Lawrence Benally, Certified Graphic Designer
Lawrence is a full-time graphic designer that has worked with dozens of clients to help them achieve their small business goals by developing visual identities that stand out. He is studying graphic design at Community College of Denver and is currently working towards an Associates of Applied Science in Graphic Design.
