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Uncle Nickys Sex Tape is a professional-grade lacrosse equipment and apparel brand that required comprehensive digital brand development and e-commerce implementation. It is currently sold nationwide at Lacrosse Unlimited.
Uncle Nickys Sex Tape needed to establish a distinctive brand presence in the competitive lacrosse equipment market while implementing a robust e-commerce solution that could handle their specific product requirements, shipping needs, and marketing goals. The brand required a professional yet edgy aesthetic that would appeal to their target demographic of serious lacrosse players and enthusiasts.
Lawrence Benally created a distinctive visual identity that balances professionalism with the brand's playful name. The logo design incorporates lacrosse elements while maintaining a clean, modern aesthetic that works across multiple applications from digital platforms to product packaging and apparel.
The label designs were created to be eye-catching on lacrosse equipment and apparel while conveying essential product information. Each label maintains brand consistency while differentiating product varieties through a strategic color system and typography hierarchy.
LBDC designed and developed a custom WordPress website (sextapelax.com) that showcases the brand's personality while providing an intuitive shopping experience. The site features:
LBDC built a comprehensive e-commerce solution using WooCommerce that includes:
To ensure smooth operations, LBDC implemented several technical integrations:
LBDC established a complete email marketing foundation using MailChimp:
The comprehensive brand development and e-commerce implementation resulted in:
"Lawrence delivered far beyond our expectations, creating not just a website but a complete digital ecosystem for our lacrosse brand. His technical expertise combined with strong design sensibilities resulted in a platform that not only looks great but functions flawlessly. From logo design to e-commerce implementation, he handled every aspect professionally and efficiently."
-Nick, Founder, Uncle Nickys Sex Tape