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Uncle Nickys Sex Tape | Brand Identity +

E-commerce Launch

Project Overview

From concept to commerce — a complete brand and web launch for a bold lacrosse startup.

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Services Provided

  1. Client: Uncle Nicky’s Sex Tape
  2. Industry: Sports / Retail
  3. Services Provided: Logo Design, Label Design, Web Design, WooCommerce Setup, SEO, ShipStation Integration
  4. Platform: WordPress + WooCommerce + ShipStation
  5. Timeline: 4 Weeks
  6. Results: Live store generating consistent sales

The brand started as a fun, rebellious lacrosse tape idea with no established visual identity or online store. We needed to create a strong logo, product label, and e-commerce platform that reflected the brand’s edge while remaining professional and scalable.

Mockup of Uncle Nicky’s Sex Tape lacrosse grip tape label, featuring bold typography and a vintage-style illustrated logo.

Building the Brand

We began with the logo — bold, high-contrast typography that captures the brand’s irreverent, confident tone. The label design followed, pairing strong color contrast with clean product information for both shelf appeal and clarity.


The goal was to create a visual system that looked sharp on tape rolls, packaging, social media, and digital storefronts.

Mockup showcasing the Uncle Nicky's Sex Tape e-commerce website design across desktop, laptop, tablet, and mobile devices, featuring product display and purchase interface.

Website Design & Development

LBDC designed and developed a custom WordPress website (sextapelax.com) that showcases the brand's personality while providing an intuitive shopping experience. The site features:

  • Responsive design for optimal viewing on all devices
  • Custom product category organization for lacrosse equipment
  • Streamlined checkout process
  • Integrated blog for lacrosse content marketing and team updates

E-Commerce Implementation

LBDC built a comprehensive e-commerce solution using WooCommerce that includes:

  • Custom product variations and attributes for lacrosse equipment
  • Inventory management system
  • Flexible shipping options for equipment of various sizes
  • Secure payment processing

Technical Integration

To ensure smooth operations, LBDC implemented several technical integrations:

  • SMTP setup for reliable transactional emails
  • ShipStation integration for streamlined order fulfillment
  • Automated inventory updates
  • Order notification system

Email Marketing Setup

LBDC established a complete email marketing foundation using MailChimp:

  • Customer database segmentation
  • Automated welcome sequences
  • Abandoned cart recovery
  • Newsletter template design
  • Performance tracking and analytics
Close-up of a lacrosse player opening a roll of Uncle Nicky’s Sex Tape, showcasing its premium grip and durability.

The Results

The comprehensive brand development and e-commerce implementation resulted in:

  • A distinctive brand identity that stands out in the lacrosse equipment market
  • A fully functional e-commerce platform for lacrosse enthusiasts
  • Streamlined operations through technical integrations
  • Growing customer database with engaged lacrosse players and fans
  • Consistent brand experience across all touchpoints

Client Testimonial

"Lawrence delivered far beyond our expectations, creating not just a website but a complete digital ecosystem for our lacrosse brand. His technical expertise combined with strong design sensibilities resulted in a platform that not only looks great but functions flawlessly. From logo design to e-commerce implementation, he handled every aspect professionally and efficiently."

-Nick, Founder, Uncle Nickys Sex Tape