CASE STUDIES - REAL RESULTS
Denver Design Case Studies & Real RESULTS
Three clients. Three challenges. Three measurable outcomes. This is what it looks like when design meets strategy.
Case Study 01 — BIG BELLY BROTHERS BBQ
BIG BELLY BROTHERS BBQ SAW 128% EMAIL LIST GROWTH.
Email Infrastructure & Campaign Strategy
Big Belly Brothers BBQ, a beloved Denver BBQ joint had 350 stagnant contacts with zero digital infrastructure. We changed that and grew their list to over 1200 contacts.
1200+ Active Subscribers
Grown from 350 contacts in just 90 days
128% LIST GROWTH
A highly valuable, owned audience for future catering pushes
90 DAYS TO RESULTS
From broken infrastructure to a high-performing local list
THE CLIENT
Big Belly Brothers BBQ is a beloved local Denver restaurant focused on catering leads, seasonal trailer foot traffic, and getting patrons to visit their new restaurant location. They have great food, a loyal following, but at the time, did not have email marketing and that was leaving money on the table.
THE Challenge
Their email list was stagnant at 350 contacts. Communications with customers were going to spam due to lack of domain authentication. They had no system, no strategy, and no way to reach their audience reliably.
THE Solution
We didn't just launch a campaign — we built the backend engine to support it. Full domain authentication, DKIM/DMARC/SPF setup, branded operational aliases (catering@, orders@), and inbox organization. Once the foundation was solid, we engineered and launched a targeted "Free Pork Sandwich" lead-generation campaign to capture local diners and it worked!
Case Study 02 — NATURE's CURLS
NATURE'S CURLS SALON EMAIL OPEN RATE IS TWICE THE INDUSTRY AVERAGE, 37.5%
CONTENT CREATION & EMAIL MARKETING
Nature's Curls is a specialized curly hair salon that needed authority, retention, and independence from social media algorithms. We delivered all three.
37.5% EMAIL OPEN RATE
More than double the beauty industry average
2x INDUSTRY AVERAGE
Average industry beauty email benchmarks sit around 16-18% open rate
6MIN AVG. READER RETENTION
Per blog post — far above industry standards
THE CLIENT
Nature's Curls is a specialized local curly hair salon serving a passionate, education-hungry clientele. They had talent and loyal customers — but no system to keep those customers engaged between appointments.
THE Challenge
They needed to establish industry authority and keep their clientele highly engaged without relying solely on algorithm-dependent social platforms. Every time an algorithm changed, their reach disappeared. They needed owned channels.
THE Solution
A two-pronged retention and education engine. First, highly optimized blog content tailored specifically to their audience's pain points — curly hair care, product guides, technique breakdowns. Then, we funneled that high-value education into a targeted email marketing strategy, ensuring the salon stayed top-of-mind with their most valuable clients.
Case Study 03 — UNCLE NICKY's SEX TAPE
UNCLE NICKY'S LACROSSE TAPE MADE $1.4K. AT LAUNCH WITH $0 AD SPEND
BRAND IDENTITY & E-COMMERCE DEVELOPMENT
Meet Uncle Nicky's Sex Tape, a niche lacrosse tape brand in a competitive market. No paid ad budget. We built the brand and the engine — organic momentum did the rest.
2K+ ORGANIC USERs
Captured from organic social media momentum
$1.4K+ LAUNCH SALES
Dozens of physical products moved at launch
$0 AD SPEND
100% of growth achieved without paid advertising
THE CLIENT
Uncle Nicky's Lacrosse Tape — a niche physical product brand entering a highly competitive sports equipment market. Bold personality, passionate niche audience, and zero budget for paid advertising.
THE Challenge
Launch into a competitive sports market and generate immediate revenue without the luxury of a paid advertising budget. The brand needed to convert organic social media momentum into actual sales, fast.
THE Solution
A bold, disruptive brand identity built from the ground up — paired with a frictionless, high-converting e-commerce hub. The website was engineered specifically to capture organic social traffic and convert it seamlessly into paying customers. Every design decision reduced friction between discovery and purchase.
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